The insurance business never stops, so Apex Senior Advisors needed a logo for their business cards, and they needed it fast. Their number one priority was becoming a trustworthy and strong brand for their clients. They take pride in quality service and understanding seniors’ needs for Final Expense Insurance, Medicare Supplements, Medicare Advantage and Life Insurance — Pretty much any insurance question you have these humans have got the answer or solution for you. But, how did I strive to make them stand out from other insurance groups?

Well, it all started with the definition of their name…

…and exploring, climbing and conquering a few “apex’s.”

…which landed us here — a logo grounded in truth, sophisticated colors, business cards and happy clients with asks for more branding work to come.

©since 1994 — Streeter