Bank of America
Finance Family Game Night
A year of quarantine forced us into our homes and, honestly, a little out of our minds. After-work (and school) activities started to look, well, different. Families found themselves spending more time together, talking more, and connecting in ways they hadn't before. Suddenly, that dining room table meant more than just dinner. It became a place to share stories, do homework, air grievances, and play games. In fact, board and party game sales increased by 27%.
And #FamilyGameNight became a trend across the nation. This weekly break allowed parents to cherish the present and prepare their children for the future, especially when it comes to finances.
So, we teamed up with Black Math to create this 7-part content series, bringing to life all the products and solutions Bank of America offers for pursuing financial independence.
Video Series
Process Work
Insight
Over the past year board and party game sales increased 27% and parents and their children connected more during their family game nights. These family game nights also served as a way to discuss important life topics in a casual, informal setting.
Idea
Utilized the rediscovered popularity of family game night. We used educational and informative games as a storytelling device to highlight important money management skills that help gamers learn about fraud alerts, savings, mobile banking, credit scores and more. In this 7-part content series we bring to life all the different products and solutions Bank of America has for pursuing financial independence.
CREDITS
EVP: Sue Desilva
SVP: Joseph Palmer
VPD: Rodney Rafferty
Senior AD: Nicole Streeter
Senior CW: Tim Cahil
Black Math Production House
©since 1994 — Streeter