Bank of America

Llama Life Lessons

Get ready for visually quick, humorous, relatable scenarios featuring the Bank of America Mobile Banking App Llama (Franky). With each asset, we deliver a life lesson that applies to the situation at hand, as well as a mobile banking benefit.

From social and contextual videos…

Tasked with creating both social and contextual videos: thinking social first (non-audio dependent, mobile sizes, quick reads).

…to a lot of static social post.

Here’s a quick sampling.

But hold on, there was National Llama Day, too?

Franky thrives on being in the spotlight.

National Llama Day was his moment to shine—on a national scale. To celebrate, we shared fun, playful GIFs across various platforms, showcasing The Llama receiving awards and accolades: from Oscars to sparklers to a confetti parade, he basked in the glory of victory.

CREDITS

SVP: Sue Desilva

ECD: Jim Harrington

Associate AD: Nicole Streeter

Senior CW: Erin Murphy