Changing the world, 60 seconds at a time.

At a time when politics has stalled and progress isn’t being made on important issues, high school students are more united and motivated than ever to stand up and speak out.

Partnering with a variety of organizations, we helped students take over their high school commencements with a 60-second pledge to tell the world what they demand: safety from gun violence, action on climate change, and equality across race, gender, and sexuality.

Today, donate:60 has grown to 134 cities and is on its way towards activating and registering some of the 17,000,000 Gen Z students for the upcoming election cycle.

Results
25,000,000+ impressions
1,000,000 youth voters reached
$0 spent on social media

Awards
ADC Awards // Bronze // Experiential Design/Guerrilla/Stunt
Webby Awards // Honoree // Social
Webby Awards // Honoree // Public Service & Activism
Hatch Awards // Gold // Multiplatform: Creating a Movement
Hatch Awards // Silver // Social Media Multiplatform Campaign
Hatch Awards // Silver // Social Media Earned Campaign
Hatch Awards // Silver // Public Service Campaign
Hatch Awards // Silver // Innovative Use of Media

Adweek | MediaPost

There was a simple call to action…

a dedicated Landing Page…

...and statement-making mortar boards. Obviously.

You know how grads love decking out their caps with personal messages?

Well, we had this cool idea: let's use those caps to make a statement! We whipped up posters advocating for change in the stuff Gen Z is passionate about.

Then, we reached out to graduating seniors, asking them to slap these posters on their caps to send a loud message to the world. Those grads who hit us up on social media got their hands on some exclusive pre-printed stickers, and we even made the posters downloadable so anyone could join in the action.

Cool, right?